Buying Online This page contains information about making purchases from a Web site. Some potential customers have never bought anything online. Consequently they may have quite normal misgivings about transmitting their financial information over the Web-- and to a stranger. Studies have shown that a significant percentage of sales is lost right at the last minute, at checkout time, because the buyers change their minds due to concerns about safety and trust. This page contains information designed to help your buyers understand how the process works and to confirm that their security is protected. It tells about the safety and simplicity of credit card payments through PayPal® and how it works. It describes in non-technical, layman's terms just how easy it is to select one or more items and "check out," then to pay with their credit card. You, the Web site owner, will be asked to provide a bit of information about how you plan handle sales. You should state guarantees, your return policy and any other information you might want to include that will compel your viewers to do business with you. Your policy on shipping your work (which carrier you use, method of shipment and ship by dates) will be displayed on the "Shipping Policy" page. People want to know what shipping will cost and how soon their purchase will arrive. This page will also briefly describe PayPal's state of the art security procedures that protect the user's financial information and confidentiality. It will also refer the user to the "Privacy Policy" page for a more in-depth discussion of privacy issues and how you and PayPal® protect the user's personal information. |